Using a Content Creation Company to assemble and manage video production specialties.

 

By Daren Ulmer - Mousetrappe President

August 2007

 

In Hollywood's Golden Era MGM Studios claimed to have "More Stars Than There Are in the Heaven" and was capable of attracting and nurturing the largest collection of talent in the industry, and therefore was capable of creating the most successful collection of feature films in the 1930's. The were Hollywood's ultimate "generalist" studio.

 

Today's Hollywood is much more fragmented and specialized. No one studio or production company is capable of monopolizing such a diversity of specialty talent and resources as to be able to successfully produce any type of film or genre. At the same time, the talent pool is deeper and wider than ever. There are individuals and production groups who absolutely excel at a particular discipline or style and it is from these "specialists" that we expect extraordinary productions - companies like Pixar for CGI Animation, Industrial Light & Magic for Visual Effects, or even Mark Burnett for Reality Television.

 

It is in fact the age of the specialists, rather than the generalists. It is the age for Content Creation companies rather than Video Production companies.

 

In this era of entertainment audiences expect exceptional execution. A single video production company simply can't consistently provide the variety and depth of stylistic or technical execution required for great visual media in today's special venue attractions -- but a Content Creation Company can. Some projects require great character animation, some need captivating live-action film, some need cutting-edge visual effects. Others need a combination of specialists.

 

Content Creation is about putting the right combination of great production specialties together to produce and deliver the best media content package for each unique show.

 

Content Creation companies focus first on developing the deepest and widest pool of media production specialties in order to deliver a complete content package that is made up of the best components. Video Production companies tend to be strong at producing a smaller variety of styles and genres because they generally employ the same core resources repeatedly. Content Creation companies happily utilize and manage these video production companies -- when their particular specialty is appropriate for the overall show.

 

Themed Entertainment Content Creation companies, like today's Hollywood film studios, maintain a database of production resources and relationships with specialty production talent and companies. It is their job to find the best and "right" talent, and to direct and mold their work to fit together in an exceptional piece of media which in turn fits into the attraction, show, or exhibit. The Content Creation company provides both consistency and creative diversity to the Themed Entertainment producer.

 

Content Creation companies ultimately deliver the same commodity as video production companies - video media. But the Content Creation company's product is distinct because they are a partner with the show producer seeking to maximize the media creatively and financially. They readily integrate video specialty resources and companies into an overall production in a way that allows all of the talent to focus on their own expertise rather than having to stretch to meet diverse stylistic and technical needs.

 

Like a show producer assembling an overall production team for a project, Mousetrappe assembles a team of in-house and external video production specialists to create and produce your content. Whether individual or specialty production company talent -- it's our job to collect and manage these resources and then mold and craft their art to best serve the project's creative, technical, and format needs.