Mousetrappe created custom animation and a 75-minute queue loop that set the story for Universal Studios Florida's new Hollywood Rip Ride Rockit.

• WhoUniversal Creative
• WhereUniversal Studios Florida, Orlando Florida
• WhenOpened July 2009
• WhatHi-tech roller coaster with onboard music and video capture, themed to the "making of" a rock video
• WeCreated custom Flash-style animation and 75 minutes of queue graphics featuring music videos, music styles, and safety information.  These videos play on a 9'x16' LED video board and 24 vertically-oriented plasma screens and our mix plays on a immersive sound system throughout the queue.

Hollywood Rip Ride Rockit to Feature Mousetrappe-Produced Media

Pasadena, CA USA June 29, 2009 - Mousetrappe President and Chief Creative Officer Daren Ulmer announced today that onsite installation has begun for the Mousetrappe-produced media on Hollywood Rip Ride Rockit, a new attraction at Universal Studios Orlando.