Mousetrappe is proud to announce the opening of the One World Observatory - the top view see-the-world experience at the new One World Trade Center building in New York City, New York.
Mousetrappe created a moving tribute to the building's designers, builders, and operators in a three-act media experience entitled "Voices" which transitions guests from the arrival and security area while preparing them for their ascent to the 102nd floor. Our team interviewed 48 contributors to the construction process, including architects, engineers, and iron workers, asking each participant what it meant to be part of rebuilding the World Trade Center. “Voices” plays on a 12 minute loop, setting a tone of reverence and pride for incoming visitors before they continue up to the observation deck.
We are proud to be a part of this historic and unique experience as part of The Hettema Group creative and production team.